Matt Hagopian Matt Hagopian

Most fans forgive a bad team faster than a bad venue

Roughly 75% of NBA games are played on weeknights, when fans can arrive late from work or traffic, and the main gates absorb much of the entry volume. If screening can’t keep up with the spike, lines form and fans are left with little time for concessions before tipoff [1]. Fans notice, feeling rushed or anxious to get to their seats, and missing opportunities for increased connection and engagement with the team.

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